The Lobby is a curated platform dedicated to conversations with the people shaping industries, redefining leadership and inspiring the future.
Created by Carla Branco, a communications strategist, public relations expert and editorial consultant with more than twenty years of experience, The Lobby was born from a simple belief: behind every successful business, remarkable hotel, luxury brand or entrepreneurial venture, there is always a story worth telling.
Inspired by the timeless role of the hotel lobby - a place where ideas are exchanged, partnerships are formed and meaningful encounters take place - The Lobby brings together influential voices from the worlds of luxury, hospitality, business, entrepreneurship and innovation. Through exclusive interviews and in-depth conversations, the platform offers rare access to the minds behind some of the most respected companies, visionary projects and iconic brands of our time.
This is not a news platform. Nor is it a traditional business publication. The Lobby is a meeting point for ideas, perspectives and experiences. A space where leadership meets storytelling, where expertise meets curiosity, and where great minds check in to share their journeys. Every interview is carefully curated to reveal not only professional achievements, but also the personal philosophies, challenges and ambitions that drive exceptional individuals forward.
As the platform evolves, The Lobby will extend beyond the digital space through The Lobby Network - a private community of leaders, entrepreneurs, hoteliers, investors, creatives and decision-makers brought together through exclusive dinners, gatherings and invitation-only events designed to foster meaningful connections and inspiring conversations.
More than a media platform, The Lobby is becoming a community built around influence, knowledge and human connection.
Welcome to The Lobby. Where great minds check in.
Meet the Founder
Carla Branco
With more than 20 years of experience in communication, public relations, editorial strategy and hospitality, Carla Branco is one of the most respected voices at the intersection of luxury, business and editorial storytelling, creating an ecosystem of influence, knowledge and meaningful connections.
After beginning her international career in New York and Berlin, Carla developed a global perspective that would later shape her entrepreneurial journey. As the co-founder of Analógica Group, EvoqueMag Magazine and Meraki Editorial Stories (with international hubs in Lisbon, Dubai, London and São Paulo), she has built platforms and projects that connect brands, leaders and audiences, attracting the attention of some of the world's most prestigious hospitality groups - The Leading Hotels of The World, Relais & Châteaux, The Ritz-Carlton, Mandarin Oriental, La Mamounia or The Royal Mansour Collection - and luxury brands including Dior, Dolce & Gabbana, Bvlgari and Astrea London by Sarah Jessica Parker, among many others.
Recognized for her vision and ability to anticipate industry trends, Carla has earned a reputation as a trailblazer in both the communication and hospitality sectors. Beyond her professional achievements, she is a passionate advocate for women in business, actively mentoring emerging entrepreneurs and championing greater diversity in leadership.
Today, through her companies, editorial platforms and international network, Carla continues to create opportunities for dialogue, collaboration and growth, bringing together influential voices and shaping conversations that inspire the future.